What is SEO?
Search Engine Optimization (SEO) in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
There are three types of SEO
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results.
1. 2. Start Title With using SEO-keyword
An SEO Title needs to be unique for each page and WordPress Posts, to include the main keyword phrase of a page or post, and to stay within 70 characters or less including spaces. it is advised to be short, sharp and void of unnecessary “Stop words” like “Function words” such as the, is, at, which, and on. The Brand name of the Company or Name of the topic related WordPress Post should be visible as much as possible, while the main target keyword still occupies a primary position at the beginning of the meta title
Place your keywords at the beginning of the <title> tag
This positioning provides the most search engine benefit; thus, if you want to employ your brand name in the <title> tag as well, place it at the end. There is a trade-off here, however, between SEO benefit and branding benefit that you should think about: major brands may want to place their brand at the start of the <title> tag, as it may increase click-through rates. To decide which way to go, you need to consider which need is greater for your business
Limit length to 70 characters (including spaces)
Content in <title> tags after 70 characters is probably given less weight by the search engines. In addition, the display of your <title> tag in the SERPs may get cut off as early as 49 characters.11
There is no hard-and-fast rule for how many characters Google will display. Google now truncates the display after a certain number of pixels, so the exact characters you use may vary in width. At the time of this writing, this width varies from 482px to 552px depending on your operating system and platform.12
Also, be aware that Google may not use your <title> tag in the SERPs. Google frequently chooses to modify your <title> tag based on several different factors that are beyond your control. If this is happening to you, it may be an indication that Google thinks that your <title> tag does not accurately reflect the contents of the page, and you should probably consider updating either your <title> tags or your content.
Incorporate keyword phrases
This one may seem obvious, but it is critical to prominently include in your <title> tag the keywords your research shows as being the most valuable for capturing searches.
Target longer phrases if they are relevant
When choosing what keywords to include in a <title> tag, use as many as are completely relevant to the page at hand while remaining accurate and descriptive. Thus, it can be much more valuable to have a <title> tag such as “Machin | Buy Equipment & Accessories” rather than simply “Machin | Skiing Equipment.” Including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page’s value.
However, if you have separate landing pages for “skiing accessories” versus “skiing equipment,” don’t include one term in the other’s title. You’ll be cannibalizing your rankings by forcing the engines to choose which page on your site is more relevant for that phrase, and they might get it wrong. We will discuss the cannibalization issue in more detail shortly.
Use a divider
When you’re splitting up the brand from the descriptive text, options include | (a.k.a. the pipe), >, -, and:, all of which work well. You can also combine these where appropriate—for example, “Major Brand Name: Product Category – Product.” These characters do not bring an SEO benefit, but they can enhance the readability of your title.
Focus on click-through and conversion rates
The <title> tag is exceptionally similar to the title you might write for paid search ads, only it is harder to measure and improve because the stats aren’t provided for you as easily. However, if you target a market that is relatively stable in search volume week to week, you can do some testing with your <title> tags and improve the click-through rate.
Watch your analytics and, if it makes sense, buy search ads on the page to test click-through and conversion rates of different ad text as well, even if it is for just a week or two. You can then look at those results and incorporate them into your titles, which can make a huge difference in the long run. A word of warning, though: don’t focus entirely on click-through rates. Remember to continue measuring conversion rates.
Target searcher intent
When writing titles for web pages, keep in mind the search terms your audience employed to reach your site. If the intent is browsing or research-based, a more descriptive <title> tag is appropriate. If you’re reasonably sure the intent is a purchase, download, or other action, make it clear in your title that this function can be performed at your site. Here is an example from http://www.bestbuy.com/site/ video-games/PlayStation-4-ps4/pcmcat295700050012.c?id=pcmcat295700050012. The <title> tag of that page is “PS4: PlayStation 4 Games & Consoles – Best Buy.” The <title> tag here makes it clear that you can buy PS4 games and consoles at Best Buy.